ABOUT US

Mission: To protect, preserve, and progress the beauty of Oakland’s community and culture, our way.

HISTORY: Founded in 2015 by Oakland native Shayla Jamerson, SoOakland emerged as a response to the challenges of gentrification and a desire to protect and preserve the rich culture of Oakland, CA. It began as a platform that provided safe spaces for people to authentically express themselves and celebrate their community. SoOakland's unique approach involved hosting parties and events in unconventional spaces, bringing a sense of nostalgia and fostering a strong sense of community among its attendees.

In recognition of its impact, SoOakland was awarded a proclamation by former Oakland Mayor Libby Schaff in July 2016, declaring July 30th as "SoOakland Day" in the City of Oakland. Since then, SoOakland has continued to evolve and grow, building partnerships with prominent brands such as Target, Oakland A's, STARZ, and KMEL, and more. Today, SoOakland has expanded beyond curating events and parties to become a brand that highlights the beauty of Oakland through various media and lifestyle initiatives.

As a brand, SoOakland remains committed to showcasing the authentic culture of Oakland and its community generators, including ART, FASHION, MUSIC, FOOD, LOCAL BUSINESS, TECH, HEALTH AND WELLNESS. Through its resilience, integrity, and passion, SoOakland continues to make a positive impact, preserving Oakland's heritage while embracing its future.

Vision:SoOakland, we envision not only sharing the culture of Oakland to the world through our media and lifestyle platform, but also through unforgettable events that bring likeminded people together. We believe in the power of gatherings and parties with a purpose, where individuals who are protective and have a deep love for Oakland's community and culture can come together, celebrate, and make a positive impact. We strive to create unique and meaningful experiences that showcase the diverse elements of Oakland's culture, including ART, FASHION, MUSIC, FOOD, LOCAL BUSINESS, TECH, HEALTH AND WELLNESS, while fostering authentic connections and promoting inclusivity. Our vision is to be the leading platform that not only shares Oakland's culture globally, but also brings the community together through curated events that are true to the essence of Oakland.

Values:Community.Authenticity.Empowerment.Innovation.Quality. Connection.Influence.Impact. Influence.Resilience